Wednesday, 10 November 2010

Features page analysis

As a research process for the creation of my music magazine, I looked at other features pages and looked at the conventions used, as well  as the mode of address. This particular magazine is Kerrang!, specialising in rock and metal music. My annotations can be seen below.

Images
The images are spontaneous, and mainly performcance shots. This is because the readers of the magazine are interested in the fundamental foundations of the artists - music- and wish to see them in their 'natural' environments.
The images are often low angled shots, and this gives the artists a sense of superiority, authority and general importance.
The images aim to also create the atmosphere of the scene. There is a shot of the crowd, displaying the chaos of the venue and therefore reliving the event. The shot of the audience also shows how important fan support is, not only to the band, but also to the magazine.
The images are randomly scattered around the page, depicting the chaos of the gig as well as the kind of music the band makes.
The images have a white border, looking almost like a polaroid picture, again bringing a very natural and spontaneous feel, as well as creating an almost nostalgic atmosphere.
The main image has a yellow spotlight which continues to the next photo. The position of the man's hand also draws the eyeline to the other shots, cleverly drawing the reader's attention to the other pehotos.

Mode of address
The photos do not generally show people looking into the camera and therefore portray the band in their natural environment.
The heading of the article is the name of the band featured, therefore clearly showing the reader what to expect from it.
This 'KKKK' rating featured helps to create a brand identity for the magazine, as it is a feature unique to it. The folio in the bottom corners of the page also have this effect, as does the 'Kerrang! Week of Rock' heading in the top right corner.
The singer in the main image is depicting not only the sort of music that the band create, but also the genre of music that the magazine represents. He has a cropped haircut and heavy tattoos, depicting aggression and authorit.
The main article is much more ordered than the rest of the page, using clear photographs, and this shows some professionality.
The sans-serif font shows masculinity, purpose and functionality, again being professional yet also depicting the kind of music featured.

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